REV Talks: The Urgent Need For Progress Not Perfection
Today for our first ever digital REV Talk we are thrilled to welcome back two incredibly inspiring people who I have had on the podcast, but who’s work together really shines when they are in a joint session. Alexander and Johanna come from two very different backgrounds, but have come together to start Carbon x Regeneration, which is a masterclass on understanding our carbon footprints and what we can do to improve them.
Today we are talking about the urgent need for progress, not perfection, when it comes to sustainability and how we can all hold ourselves and companies accountable whilst being proactive and hopeful about the future. It is a trying time but Johanna, Alexander and Cora all believe in the power of the positive so today’s conversation ultimately revolves around that.
“ Just like Alexander I have a strong bond to nature, It’s basically the only time I feel comfortable in myself and I think it has such a healing power and it’s very important to remember that it’s also one of the simplest ways to self care, if you have the ability to be close to nature or to read about nature, or anything like that. I think that is why it’s so important that we cherish what we have and use it in the best possible sense. ”
Johanna Ljunggren – Detox Life
"Our Lifestyle Choices Make a Big Impact"
“Ninety percent (90%) of people in the world average four (4) tonnes of greenhouse gas emissions per person per year, and the richest ten (10%) percent average about thirty-five (35) tonnes — so the five percent (5%) global emissions reduction in 2020 was primarily [the result] of lifestyle adjustments by the richest ten percent of us. Primarily by Europeans and Americans, or anyone who earns more than $70,000 per year is among the richest ten percent (10%) of the world. So it’s not just millionaires necessarily but a lot of us, and I think that’s hopeful because it means that during the first year of covid [many of us] achieved way more than a 5% [emissions reduction] individually.”
Alexander Frantzen – Carbon Calories
Useful links for this episode.
Carbon x Regeneration – The collaborative panel series by Johanna and Alexander on all things surrounding carbon emissions and how to build a low-carbon lifestyle!
Carbon Calories – A B2B2C company that supports SMB clients to prepare and disclose intelligible product carbon footprint data to customers (end-users) founded by Alexander Frantzen.
Detox Life – A platform focused on yoga, art, beauty, fashion, food, and sustainability founded by Johanna Ljunggren.