Summer Set in Brick

Bailey Meredith and Greta van der Star created General Sleep on a cold night in front of the fire, dreaming of the perfect PJ’s. Made from sustainably sourced cotton-linen and woven on hand looms in India, General Sleep’s collection of sleepwear has been beautifully considered to soften with time. Blurring the line between what you wear to bed and what you wear outside, there is now no need to change when you answer the door or pop out to the shops for fresh bread.

To trace their process and offer upmost transparency to their wearers, General Sleep recently visited the community of weavers, that their pyjama collections are created in collaboration with, in the South of India. Originally set up to preserve the handloom techniques, the initiative supports the local community by paying their weavers a living wage. Working in large passive buildings equipped with solar power and utilising as much green technology as possible, the weavers handloom the bespoke fabric from locally sourced cotton, which is then hand cut and stitched on site.