A New Era Of Style
Four members of our team share their motivations for ditching fast fashion in favour of honest luxury, their favourite REV investments to date, and how they go about consuming clothing in a way that considers both the purse and the planet.
Even being as young as 8 the idea of going to the shops and buying a new outfit for an upcoming birthday party filled me with excitement. This feeling of instant satisfaction following the purchase of a new item of clothing featured through most of my teenage and early 20s. Choosing to study Fashion Retail and Marketing at university I was immersed in the fast fashion world. As a student my habits of going online and ordering a new top for an upcoming night out (with next day delivery of course) continued. It was only when I moved to Hong Kong as part of my year abroad that I really woke up to the devastating effects of the fast fashion industry. Whilst the lack of ethics in the fast fashion industry was unsettling to me, I had previously struggled to attach my clothes to the people who made them until I visited a denim factory in China and witnessed garment production first hand.
With shopping malls around every corner (all which were open until the late hours of the evening) I was overwhelmed by how much just one city was consuming. Around the same time I watched a documentary about minimalism which emphasised the fact that having numerous material items does not result in happiness. That instant rush of excitement you get from clicking ‘confirm order’ is not sustainable. Not sustainable for happiness and not sustainable for people and the planet.
Being a student in a business school and living in big cities made me realize how much appearance is important nowadays; it is like we have to prove to others we are cool enough to change our outfit everyday. In a society where everything is concentrated on making profits, I must admit my concerns were more about my style and the prices than about how my clothes have been made. However, after changing my food habits a few years ago, I began to question my lifestyle more and more and started thinking differently about the products I buy and why I buy them. I watched several documentaries and interviews- such as The True Cost, Stella McCartney and activists interviews. I realized I am very lucky and I started finding happiness in simple things. Having a more sustainable, ethical and conscious approach made me realize I wanted to work in a sustainable business in order to make the World a better place to live in through sustainable fashion. Playing my part in this industry to make it more “green” is very enriching as I believe in respect for people and the planet.
I hate to admit that in my teens, the price tag was my only real concern when buying clothing. I’d reluctantly put that tasselled, sequinned, polyester-lined number back on its hanger, simply because my logic told me that £29.99 was ‘a bit steep’ for something I’d get dirty at a festival. My purchases were usually occasion-based, and little to no thought went into how often they’d get worn, let alone where they’d been made. It was only during the first year of my Fashion Marketing degree that I came to terms with the unhealthy and vastly un-glamorous side of the industry. The documentary ‘Clothes To Die For’ that I was required to watch really opened my eyes to the practices we Western consumers are so sheltered from. The graphic imagery of the Rana Plaza collapse and its victims just struck a nerve, and made me feel a tremendous level of guilt, not only for my vacuous shopping habits, but also for choosing to immerse myself in a field responsible for such extreme yet concealed exploitation. My studies also drew my attention to the environmental impact of the materials and dyes that keep fast fashion ‘alive’, as well as the very topical issue of greenwashing. Needless to say, I soon realised that sustainability and ethics were very much my calling.
Since a young age, I predominantly expressed myself through my style… even in that phase when I wore a checkered school uniform to a dress-code-less institution (#it’scalledfashion). But usually my style meant hitting the mall to keep up with the latest trends in the States. That was until my older, trendier sister moved to Denmark to begin conducting PR for Copenhagen Fashion Summit. In America, the light upon sustainable fashion proceeded the big movements underway in Scandi countries but that offered me an opportunity to delve into what sustainable fashion really meant. Whether she was discussing Tiffany’s sustainable-mining techniques on the radar or the popular second-hand clothing culture in CPH, I wanted ‘in.’
I knew I wanted to work in the fashion world in some way but as a Christian, it rivalled my responsibility to do selfless, charitable work that gave me a deeper satisfaction than the perfect outfit. Studying Global Affairs at King’s College where I could gain a better understanding of the society’s at the root of the supply chain helps me connect the dots of what ‘cotton’ ‘made in Uzbekistan’ means in the wider picture and the field of sustainable fashion encourages me and provokes me to do something about it.
I think what is most important is to make considered purchases and purchase less often. I often remind myself that I actually don’t need any new clothes and think ‘would this item really add value to my life?’. It’s an obvious one, but I really love thrifting from charity shops (especially those in affluent areas of London). Most of my coats are thrifted, none which cost me more than £50. I know charity shops aren’t for everyone and some people find them a bit gross. I read somewhere that at least 200 hands come into contact with the (new) clothes we buy from shops so what does it matter if one more person has worn a coat before you!
Since engaging in the world of sustainability, my desire to buy new things all the time has faded significantly. It was a gradual process that began with me scrutinising the label of every prospective top, dress and pair of jeans, only to abandon them after finding no evidence to suggest they were made ethically or sustainably. Now, the thought of mindlessly wandering through aisles of mass produced clothing is just so exhausting and unappealing that the temptation isn’t even there.
Second-hand shopping is the best antidote to the high-street in my opinion, because it allows you to make reasonably priced purchases without supporting the wasteful fast-fashion industry. It’s also much more fun in the sense that it feels a bit like a treasure hunt. If I want something specific, my first port of call is usually Depop – a merge of eBay and instagram for those who aren’t familiar. I’m also quite shameless when it comes to borrowing clothes, particularly from my mum, who has great taste and generously allows me to raid her wardrobe whenever I’m home.
As a consumer, buying only sustainable clothing might be a bit tricky as the word ‘sustainable’ is sometimes misused, especially by companies who unfortunately, all to often see it as a marketing tool. I believe that the most effective first step is to consider who made your clothes before you buy them – something that I always do when I’m looking to update my wardrobe. Choosing items that are timeless and will endure many seasons is also a great way to ensure that you are not contributing to the disposable nature of fast fashion.
Since I started working in sustainable fashion, I simply don’t even consider walking down Oxford Street to give high-street, fast fashion the time of day. People say walking around Oxford Circus x amount of time a day equivalates to smoking a pack of cigarettes, so this shift feels like killing two birds with one stone in my book! On the other hand, I would consider myself a loyal seller and customer of Vestiaire Collective where I love hunting out vintage, pre-worn pieces. I think it is important to invest in the circular economy that sustainable fashion is trying to impress upon the greater community and I am prideful when someone compliments a pre-owned piece I’m wearing. If there happens to be a piece I’ve seen from a new season collection that I really fancy, I wait a month and if I still want it I consider getting it. Sustainable fashion is a process that is quite heavily reliant upon individual decisions until the necessary legislation catches up to where it should be, so I think on a personal level the aim should not be to be perfect but to be conscious in everything you do and buy.
The Woron long sleeve top in black is genuinely the best (and softest) purchase I have made in a long time! I wear it multiple times a week, for days at work and then out to drinks in the evening. I love pairing it under my Natalija green slip dress (my second favourite REV purchase!) or with high-waisted jeans.
My ‘Athena’ Bodysuit in olive green by Yoli And Otis. It’s probably the comfiest and most flattering one I’ve ever owned, with a perfect neckline and just the right amount of stretch. It pairs so well with anything white or denim and I love the fact that it’s made from plant dyed organic cotton. My next purchase will most likely be a linen blouse by Arkitaip, our newest designer that I’m obsessed with.
My Natalijia forest green silk dress is my absolute go-to piece. The silk is lusciously soft and can be worn for a day-to-night look seamlessly. In the winter, I pair it with a Woron body-suit and my black heeled combat boots or a leather jacket and tights. In the summer I’ll pair it with some white trainers or open-toed heels.
My Natalija black slip dress – it’s the perfect length and it pairs so well with everything, especially turtlenecks. I also really love my oversized white tee by RiLEY Studio, which looks great paired down with denim for a minimal day-time look.
Find the team’s favourites here…
Yoli and Otis
Black Draped Slip
Full Priced Items Return Policy
Rêve En Vert will issue a refund to the original form of payment for the return of full priced merchandise with the following details:
All goods must be returned unworn and in perfect condition with all original tags attached.
Lingerie and undergarments cannot be returned or exchanged.
Socks and tights cannot be returned or exchanged.
Beauty products cannot be returned or exchanged.
Refunds are issued once merchandise has undergone a quality control check and will be issued in original form of payment. Shipping fees are non-refundable.
We accept returns or exchanges for unworn jewellery only.
Rêve En Vert may refuse any returns that do not comply with our conditions stated above.
Your return request must be received within 14 business days from the date you received your shipment.
Return of Sale Items
Sale items are eligible for exchange or a credit voucher only.
A sale item is any marked down item.
Items purchased using a promo code are eligible for exchange or credit voucher only.
Items marked Final Sale and found in Rev Archive are not eligible for return, credit or exchange.
To process a return, please follow the following steps:
1. Email email@example.com, including your name and order number to request a return’s form.
2. Print and fill out the return label and place it with the items you wish to return. Our return mailing address is on the bottom of the form.
3. Send the item back via any tracked mailing service you prefer.
Once we receive your package, we will promptly issue a refund or web credit for the items as you specify. Your refund will be credited to the same card used to make the original purchase. Please allow 10 business days to ensure that your refund is credited. You will be notified via email when your return package is received and your refund or web credit has been processed.
Rêve En Vert will issue an exchange for any merchandise other than Final Sale items, upon stock availability.
Please email firstname.lastname@example.org and request an exchange number.
If you have any further questions about returns & exchanges, please email us at email@example.com or call us at: +44 (0) 203 632 2118.
Returns Department c/o Rêve En Vert
40 Chocolate Studios
7 Shepherdess Place
Rêve En Vert uses UPS Carbon Neutral Shipping on all orders.
Online orders are processed and shipped within 24 hours. We ship internationally and delivery times can vary. Any orders placed over the weekend or during public bank holidays will be processed the next working day.
Once your order is shipped, we estimate you will receive your order within 5 business days of its ship date. Shipping times may vary, but rest assured we work our hardest to get you your order as quickly as possible.
Please make sure your shipping address is correct. Orders that are returned because of an invalid address may incur a shipping charge if they are reshipped. After an order has been delivered to the correct shipping address, we cannot be held responsible for lost or stolen packages.
Please note that for orders shipping internationally there is likely to be a customs charge upon arrival of your package that is determined from country to country. UPS will be in touch with you directly to facilitate that payment.
UPS Carbon Neutral Shipping: £4
UPS Carbon Neutral Shipping: £12
UPS Carbon Neutral Shipping: £15
Rest of World
These terms & conditions apply to the use of and orders placed on the www.revenvert.com website. By placing an order with Rêve En Vert you will be deemed to have read, understood and agreed to these terms and conditions.
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We reserve the right to amend prices in the event of a change in VAT. Please note that there may be some variation in the colour of goods shown on the website due to the limitations of photographic and web processes and we cannot be held responsible for any variations in colour that may arise caused by your browser or computer software.
Orders can be processed directly though this web site. rêve en vert processes card payments securely via a third party payment system called sagepay. All transactions are processed using a secure server. rêve en vert does not hold any customer card details and we will never pass your details on to anyone.
All items are offered subject to availability at time of ordering. However, should an item be out of stock there may be short delays in delivery and we will notify you immediately. Rêve en vert will have no liability to you for any failure to deliver goods you have ordered or any delay in doing so for any damage or defect to goods delivered that is caused by any event or circumstance beyond our reasonable control including, without limitation, strikes, lock-outs and other industrial disputes, breakdown of systems, failures or sub-contactor transport or network access, flood, fire, explosion or accident.
Upon placement of an order the customer will receive an email receipt as confirmation of the purchase. This email receipt is not the same as a contract. rêve en vert reserves the right to cancel orders at any time due to insufficient stock, an inability to authorize a payment, suspicion of fraudulent intent, discovery of an incorrectly priced item, or any other reason deemed appropriate by rêve en vert. As such, rêve en vert reserves the right to decline or cancel any orders that fit within these perameters. If the purchase has already been charged to the customer’s credit card, rêve en vert will issue a refund to the account in the same amount as the incorrect price.rêve en vert reserves the right to change any of the information found on this site and the services and products described therein at anytime and without notice.
PayPal and all major credit/debit cards accepted. Personal cheques and money orders will not be accepted.
Last updated on May 23rd, 2018.
REVE EN VERT LIMITED (“We”) are committed to protecting and respecting your privacy.
We may collect and process the following data about you:
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If Reve en Vert Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
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Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
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40 Chocolate Studios
7 Shepherdess Place