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Designer Spotlight: Baserange

Basic Aesthetic for Sustainable Easywear

“Baserange favours a philosophy of creating clean, easy and accessible garments that exist somewhere between modern culture and the natural world,” states their website. The Baserange woman has complete freedom to be who she is, and in a way that doesn’t impact the planet.

In 2012 Marie-Louise Morgensen and Blandine Legait founded Baserange. The name simply summarises what the brand stands for: Basic Aesthetic for Sustainable Easywear. Mogensen and Legait both wanted to create a company that would both fit their personal lives and work with the possibilities and challenges of today. They wanted to send a positive message inclusive of ethics and sustainability.

The women both live in different cities: Mogensen in Copenhagen and Legait in Toulouse. Drawing inspiration from both cultures, Baserange’s collections are both Scandi minimalist and French nonchalant. “We don’t believe in making clothes that carry specific signifiers, labels or symbols, so it creates more freedom and choice for the woman wearing it,” says Morgensen.

Being able to be yourself also means that the brand makes lingerie for every type of body. They don’t discriminate in body types and want to emphasize natural beauty. This is something they show their customers through their product photography; they use ‘real’ women and retouch the as little as possible. “We wanted to build a brand with as little retouching as possible, both humanly and production wise. We hope our underwear and clothes support women in whatever they would like to feel or do,” they say.

Production wise they again keep it as simple as possible. They use natural and organic fabrics and hardly any dyes, which creates all the natural and soft hues in their collections. Fabrics from their collections range include organic cotton, tencel, bamboo, natural silk, linen, wool, yak, alpaca and mohair. With every fabric they consider what the impact of it would be on the environment and they do everything they can to process the fabrics as clean as possible. They are, for instance, all Öko-tex and GOTS certified.

The fabrics are produced in small, family-run factories with which Morgensen and Legait keep close relationships. Knitwear is made in France, the woven fabrics are produced in Odemis, Turkey and the Jersey fabrics are created in Porto, Portugal. By working with smaller factories, the women can ensure their production process is as sustainable as can be. “It suits us to work with smaller factories because we don’t want to overproduce. We don’t want to just produce the big minimums for the sake of it, and smaller factories are often better at meeting smaller minimums,” say Morgensen and Legait. Using organic fabrics is only sustainable if you do not overproduce-if you make a million organic tees, the excess waste would defeat the purpose of making them organic.

A Rêve En Vert favourite is their line of bamboo underwear and tees. Bamboo has many amazing qualities. To make it into a usable fibre a chemical treatment is needed, which unfortunately can’t be done organically. However, the plant grows in many different natural surroundings, doesn’t need a lot of water or pesticides and grows incredibly fast – some species up to 4 feet a day. Apart from these fantastic eco features of the plant itself, the fabric is super soft, light and durable.

Shop our bamboo selection from Baserange HERE