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Fashion Revolution Week 2018

Who Made My Clothes?

Fashion Revolution Week

That is the resounding question that Fashion Revolution Week is encouraging us to ask ourselves and the brands responsible for our fashion pieces.

It is easy to forget the epic journey that our clothes have made when they are so readily available and at such reasonable prices, But the reality is that somebody, somewhere, has sewn that t-shirt you are wearing and stitched those pair of jeans. Fashion revolution week shines a light on the often murky transparency of the supply chain in fashion.

Why is transparency needed?


Fashion Revolution Week was formed as a reaction to the shocking Rana Plaza incident in 2013, which crushed over 1,100 fashion factory workers to death and seriously injured a further 2500. The tragedy brought to light the unsafe and underpaid conditions of the workers that were tirelessly stitching for some of the biggest names in fast fashion.


With a measly starting wage of just £25 per month being standard, and workers regularly enduring over 12 hour days, the women dominated factories simply wouldn’t be tolerated here in the UK. The fact that we don’t witness these conditions doesn’t change that fact that they exist and are the driving force behind fast fashion. Factor in the role of child labour in the industry, and it’s obvious that change is needed.


With half of the big brands themselves admitting a lack of knowledge about their own supply chains, it’s no wonder that as consumers we are left feeling utterly naive about the origins of our garments. There is a very real cost for cheap fashion and one that Fashion Revolution Week forces us to consider.


What can we do about it?


Communication between brands and consumers is an integral part of the fashion industry today. The multiple social channels that brands use have revolutionized the way that we can interact with brands and has shifted the power over to consumers. The big names can no longer get away with vague reports on sourcing and manufacturing practices.


Dedicated to discovering brands that improve environmental and social standards in fashion, we are obsessed with where our clothes come from. Once you learn the realities of the industry, It’s hard to look at bargain buys the same.


#whomademyclothes is a powerful and direct message to brands. Asking the question is a guaranteed way to gain an insight into their practices, whether it be through an informative answer or a tell-tale silence. Doing a little bit of digging is actually easier than you think. Getting a better understanding of a brand’s practices can be as simple as browsing through their online stores, clicking on a product and reading that information that is available – if there’s not much there, then you should question why.


Fashion Revolution Week encourages us to be curious by snapping pictures of our labels and directly questioning the brands ‘Who made my clothes?’. The campaign is making a significant impact, with over 70,000 people participating in 2016 and a host of influential people joining the fight for transparency.


Be curious, find out, and do something – that is the message behind Fashion Revolution Week, and one that we can absolutely get behind. We pride ourselves on bringing you products that have been carefully crafted by skilled artisans across the globe, and never tolerate sub-standard products made by poorly treated workers.


Get behind the movement, ask questions and help change the industry. If you need some inspiration, these are the questions we ask of every Rêve En Vert designer and if the answer is no to any of them, we would not stock the line. In our opinion, every fashion brand should be able to positively answer these questions and back them up with proof. If they cannot, it’s likely a good place to start in knowing where not to shop!


-Where does your production take place and why did you take the decision to produce there?

-What labour guidelines do you have in place to guarantee great working conditions for employees?

-Does your factory undergo regular audits? By whom?

-What benefits do employees have access to?

-Please confirm working days and hours and who can guarantee these?

-Are workers exposed to any toxic dyes, hazardous materials or anything else that could be damaging to health?

-Finally, what steps does your factory undertake to make sure that environment is protected?