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REVolution 1: Organic

REVolution 1: Organic

Introducing our REV-olutions for 2017

You are what you wear, so don’t be fast, cheap or negligent.

In honour of the New Year, and waving goodbye to all of the problems that arose in 2016, we at REV are committing to upping the ante even further on all of our sustainable and ethical policies. From our own four tenants of sustainability (organic, re-made, local and fair) to innovative ways of working with charities and environmental organisations, we are committed to activism and positive change through the mediums of fashion and lifestyle.

Our first REV-olution for 2017 focuses on the use of organic materials, in particular cotton. Non-organic cotton uses more pesticide per cotton plant than almost any other crop in the world-over 25 percent of the world’s insecticides are used for cotton farming. Organic fashion refers to clothing and accessories that have been made with a minimum use of chemicals and limited impact on the environment. We at REV stock designers who follow this mantra, using natural materials for longevity and environmental respect.

Fonnesbech & AIAYU

One of our favourite Danish lines, Fonnesbech, has all of their organic cotton shirting styles GOTS certified. GOTS defines high-level environmental criteria along the entire organic textiles supply chain. It also requires compliance with social criteria. Only textile products that contain a minimum of 70% organic fibers can become GOTS certified. We look for this certification within all REV designers. Another REV designer, AIAYU, produces only products that are fully GOTS certified and made in 100% organic cotton fabrics.

Fonnesbech Trousers

Mara Hoffman

We are very excited to be introducing Mara Hoffman to the site this Spring, a designer co-founder Cora knew from her time in New York City and was very pleased to hear had committed to sustainable productions to a whole new level within her recent collections. Mara is well-known in America for her vibrant and stylish beach-inspired collections, but is now using ethical materials in all of her lines. She told Vogue Online that “We changed our prints to digital prints to reduce waste. We’re using Tencel [a fabric made from cellulose found in wood pulp], organic linen, and organic Japanese cotton jacquards.”

Her sentiments reflect a lot of the feelings Cora and Natasha had started Rêve En Vert: “It was daunting to begin this new direction, but we realized we can do this, and we made something that’s so much better than it was a year ago.” Stay tuned for more from Mara and REVolutions as the year progresses.


In the meantime explore our Organic Collection HERE.