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Our Favourite Spirit in Chief

We interview Sophie Pinchetti, founder and editor in chief of The Third Eye Magazine




We have known Sophie Pinchetti since we first came together over a shared love of France and environmentalism. She is both the Founder and Editor in Chief of one of our favourite publications, The Third Eye magazine. Here we talk to her about sustainability, nomads and dinner parties.


What does sustainability mean to you?

Sustainability to me is about having a planetary awareness – it’s about putting consciousness into action. It’s about regenerating and creating a more beautiful and balanced world, where development and design respect people, life and the environment. It’s about knowing that the future will be determined by the actions we take now, we all have a part to play.


What inspired you to start the Third Eye?

The Third Eye was born from wanting to create an alternative magazine fusing art and journalistic reportage. I felt very dissatisfied with the repetitive stance of mainstream magazines and media. It has also been inspired by all the beautiful, colourful, free-spirited individuals I have met around the world from many different walks of life. So The Third Eye had to be a global collaborative project, to tell the story of different movements, people and ideas eclipsed by the status quo oriented titles.


What are the main concepts behind the magazine?

Alternatives, Madness & Consciousness! The Third Eye evolves at the crossroads of diverse alternative, artistic, underground and indigenous movements from around the world. There is a message, echoed by so many different peoples of different cultures, from the Brazilian Amazon to Berlin – that a new rhythm must be created, one that can exist and evolve in balance with Planet Earth and humanity. Within that, we speak about “Re-Evolution”, not revolution. The Third Eye is one for celebrating dream and spirit as essential forces in the creation and construction of our reality and society.


You incorporate art and environmentalism quite a bit in the magazine, how do you find these worlds converge? Any particularly good examples?

Art is a powerful, transformative vehicle: it has the potential to open us up to new ways of seeing, thinking, being. I see Art as a natural ally to the environmental fight, empowering a more conscious, beautiful way of life and imagining a new world. Artists such as Joseph Beuys touched upon this and many different initiatives and subcultures today are fusing art and environment in exciting ways, from Artists Against Fracking to the Rainbow Gatherings.




What has been your favorite story for the Third Eye and why?

One highlight would definitely be interviewing Alejandro Jodorowsky and Pascale Montandon at their home in Paris. Their vision of life, dream and art as one is very inspiring and their work is always surprising, magical and alive.


What are you reading at the moment?

This Changes Everything: Capitalism vs Climate Change by Naomi Klein and The Divine Horsemen: the living gods of Haiti by Maya Deren.


What are you listening to at the moment?

Pink Floyd, Ali Farke Touré, some Californian desert rock, psytrance, Norwegian black metal, didgeridoos, and Anoushka Shankar.


Any current or upcoming art installations you would recommend?

The photojournalism exhibition ‘Human Rights Human Wrongs’ at the Photographers Gallery in London and the traveling exhibition of portraits of Ecuadorean Amazon women by Felipe Jacome is one to watch as it is due to come to Paris for the UN’s 2015 COP21.


What’s the most inspiring sustainability story you’ve come across?

We have so much to be inspired by and to learn from indigenous and tribal peoples of the world – they have true wisdom and invaluable knowledge of the land, they are the real guardians of the natural world. The ecological organisation known as Nomads United, which I featured in the second issue of The Third Eye, also has an incredible story: for nearly two decades, from India to South America, this multi-cultural horse caravan has been practicing an alternative, nomadic, communal and sustainable way of life combining art, environmental education, performance, and music.




Favourite places in London?

Donlon Books, Brick Lane market, Monmouth Coffee, the Whitechapel Gallery, Inspiral Lounge and the Tate.


Where is the place you find the most peace?



If you could have dinner with anyone living or dead, who would it be?

A dinner with the Dalai Lama, Salvador Dalí, Frida Kahlo, Chief Raoni Metuktire, Joseph Beuys, and Nancy Cunard is one I’d definitely want to be at…


What’s your un-sustainable vice?

Flying by airplane.


Check her out at www.thethird-eye.co.uk