Todd White, founder of @dryfarmwines

Todd White, founder of @dryfarmwines


Todd White, founder of @dryfarmwines

“We don’t think about the quality of our business in terms of how much money we make, because we make enough to be comfortable. We think of it in terms of how can we create an obsessively better product and an obsessively better contribution of service and experience to our customers and members, and how can we create a community that is healthier, that is serving something greater than the simple pursuit of the American dollar.”


Todd White

“You go to the vineyard with the farmer, because he’s not a wine maker he’s a wine grower, he’s a farmer, he believes what I believe. The inherent quality of the fruit, which is why organic farming and dry farming matter, the inherent quality and character of the fruit – that’s going to determine everything about the taste of the wine. And so there’s very little you can do naturally from the time you harvest and ferment a grape, to impact the way it tastes. You’re working basically with indigenous yeast which is already on the skin of the grape, and the grape juice itself. That’s all there is.”


Todd White




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Useful links for this episode.


@dryfarmwines on Instagram.

The Dry Farm Wines Website.


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Sol Poente Necklace in Silver
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