David Leon, co-founder of Farmer's Footprint
REV On Air: Can We Actually Finance Regeneration With David Leon
This podcast episode is a part of the REV x Farmer’s Footprint Regenerative Podcast Series!
Today, we bring you the thirteenth episode of our regenerative podcast series. This episode is in collaboration with Farmer’s Footprint. This is one of our best business podcasts. David Leon, who co-founded Farmer’s Footprint and Biome Capital, talks about regenerative agriculture. He highlights its economics, a topic we often wonder about but don’t fully understand. We are grateful to talk with David. He helps us understand how climate change and the cost of living crisis affect farmers. During these tough financial times, there are steps we can take toward regeneration. David discusses intriguing ideas. He talks about putting a money value on ecosystems and animal species. Insurance companies and big firms may notice and consider these factors. We don’t work against conventional farmers. Instead, we empathize with them. Our goal is to turn what we have into something positive and beneficial for everyone.
This Podcast episode is brought to you by our friends at EcoCart!
“It’s a hard shift to make, we need to figure out the vocabulary, we need to figure out the formulas and the math and mechanisms to make this come alive for them in a different way than it once has. You have folks I like to mention, Ralph Chami at the International Monetary Fund who’s working on valuing ecosystem assets, things like valuing the blue whale. And saying when a shipping company hits a whale what damage are they actually doing to the larger ecosystem? What is the value of that blue whale?…
…Profit is not a dirty word, the valuations are not dirty words for us in the environmental movement, it’s going to be the way that we can work with these large corporations because they are extremely predictable in what’s important to them, way more predictable than you or I as individuals and what’s important to us. It needs to show up on their balance sheet and we need to figure out a way to get it there so that they can start accounting for it.”
David Leon
Thanks to our sponsor for making our best business podcast possible.
The average customer lacks access to information that could help them estimate the carbon footprint of the items they purchase, even though 4 out of 5 consumers say climate impact is a factor in who they decide to purchase with. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution.
EcoCart has already empowered over 2,000 brands to embark on their climate-positive journey. Their innovative carbon-offsetting tool seamlessly integrates with ecommerce brand’s checkout pages to calculate carbon emissions, and then enables either merchants or shoppers (or both!) to pay to offset those emissions, based on the brand’s budget. EcoCart firmly believes that companies should reduce carbon emissions in addition to offsetting, and also provides brands with insightful Life Cycle Analysis to further enhance their environmental impact.
Ecocart exists to lower the barrier to entry for ecommerce brands wanting to become more climate-friendly. We here at REV believe hugely in the power of reducing carbon at every step along a brand’s journey and this is a tool that can help with that whilst helping educate consumers at the same time. EcoCart helps companies transparently tell their sustainability story to align with their customers’ values.
Go to ecocart.io to book a demo and if you hop on a call with EcoCart they’ll cover the cost to offset a day’s worth of carbon emissions from your online store if you mention Rêve En Vert! Thank you again to EcoCart for sponsoring our best business podcast.
Useful links for this episode.
This is one of the best business podcasts if you are looking for inspiration in your professional lives, or want to understand the economics behind regenerative agriculture. To learn more about either of these topics, visit the links below.
The Biome Capital Website.
The Farmer’s Footprint Website.
Our Podcast with Zach Bush
