David Leon, co-founder of Farmer's Footprint


“It’s a hard shift to make, we need to figure out the vocabulary, we need to figure out the formulas and the math and mechanisms to make this come alive for them in a different way than it once has. You have folks I like to mention, Ralph Chami at the International Monetary Fund who’s working on valuing ecosystem assets, things like valuing the blue whale. And saying when a shipping company hits a whale what damage are they actually doing to the larger ecosystem? What is the value of that blue whale?…


…Profit is not a dirty word, the valuations are not dirty words for us in the environmental movement, it’s going to be the way that we can work with these large corporations because they are extremely predictable in what’s important to them, way more predictable than you or I as individuals and what’s important to us. It needs to show up on their balance sheet and we need to figure out a way to get it there so that they can start accounting for it.”


David Leon

Merci To Our Sponsor For This Episode!



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Useful links for this episode.


The Biome Capital Website.

The Farmer’s Footprint Website.


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