REV On Air: Less is Better with April of Vintner’s Daughter Skincare
Today Cora is talking to the woman who has arguably created the world’s most coveted sustainable skincare brand – that would be April Garguilo of Vintner’s Daughter.
Inspired by her upbringing in California’s Napa Valley and being a third generation vintner—set out to bring those same standards of exceptional quality and craftsmanship to the world of skincare. April turned to old-world, weeks-long infusion practices to harness each ingredient’s vital energy and nutrition. The resulting, deeply nourishing formulas, Active Treatment Essence™ and Active Botanical Serum™, are sought out by the most discerning beauty experts and enthusiasts around the world and have won the industry’s top beauty awards time and again.
“It’s very very deliberate that we are constantly returning to our North Star, which is to have a profound positive impact on our customer’s skin and their lives. And our world. And none of that is accomplished through more – its’ all accomplished through less and better.”
“It is this world that we live in that very much rewards new, and that world of new very much keeps that wheel of consumerism going. We try to step outside that. We are trying to offer an alternative, and it’s not always easy.”
Useful links for this episode.
The Vintner’s Daughter Website.
@vintnersdaughter on Instagram.
VIDA Stories – The Vintner’s Daughter Community Platform.