REV On Air: Sustainable Business Growth & Transparency with Nicolaj Reffstrup of Ganni
Cora speaks to the founder of Danish fashion brand, Ganni, Nicolaj Reffstrup. Nicolaj is a pioneer in sustainable business when it comes to a larger fashion brand and he speaks honestly and openly about growing Ganni as ethically as possible whilst being realistic when it comes to maintaining a successful business.
Nicolaj talks about a self imposed carbon tax, the importance of getting politicians involved in regulating the fashion industry and the future of sustainable investment and ethical shareholders. Nicolaj also talks about the beginning of Ganni Lab, a new element of corporate social responsibility at the company that puts transparency at the forefront of their sustainable strategy. This is a really interesting conversation in that it takes a look at how big fashion brands can really think about turning the ship around whilst not losing the inevitable need for success in the capitalistic economy we currently inhabit.
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