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@bugabooglobal by @taylorblair1

@bugabooglobal by @taylorblair1

Our best stroller for sustainability
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@bugabooglobal by @taylorblair1

Has sustainability always been a key aspect of the brand, or was there a pivot in the company’s history? 

Since we started a stroller revolution 25 years ago, Bugaboo has created award-winning products with a sustainable mindset. We believe parenthood has the power to shape the future, which is why everything we do is designed with the next generation in mind. 

By pioneering modular designs for our strollers, we’ve always made sure that parts are easy to replace or repair, if needed, giving strollers a much longer life and reducing waste as much as possible. 

But now we’re taking our commitment to the next level. In 2021, we set ourselves the goal of pushing down our CO2 emissions to net zero by 2035. We’ve certainly not taken the easy road, but it’s a goal we’re determined to reach, and we’re already making huge steps on our path to zero.

Here is where we are making progress:

  • Strolling more sensibly: As well as Buy Back, customers can join the circular economy by buying Certified Refurbished strollers or by leasing. This gives pushchairs a longer life and reduces its environmental impact . 
  • More sustainable materials. On top of that, we are switching the materials in our strollers to more sustainable ones. Replacing fossil-based plastic with bio-based material – which is made from organic waste. We’re also using recycled aluminium to further reduce our products’ footprint and are gradually introducing recycled fabrics throughout our products. 
  • Our own factory: By owning our factory in Xiamen, we can ensure safe, fair, and humane working conditions. Our commitment to preventing modern slavery extends to our supply chains and making sure our suppliers work to high standards too.
  • For the future: From installing solar panels on our factory roof to using bio-fuels for our ocean freight, we’re finding more and more ways to push our CO2 footprint to net zero by 2035.
  • Supporting families everywhere: We’re committed to supporting great causes and families around the world. In 2023 alone we’ve donated over 2,200 products to hospitals, women’s shelters, SOS Children’s Villages, and families who’ve been displaced by conflict or natural disasters.
  • Our people: It’s our responsibility to create an environment that enables well-being and success. To do this, we raised the standard of paid leave, so eligible employees have equitable access to time off for maternity, parental bonding, and family care leave. We pay a living wage, provide private pension plans, and offer career development opportunities. We also provide mental health support through OpenUp.

 

 

 

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When did the brand become B-Corp Certified? What went into that process?

Our products account for around 90%* of our company’s environmental footprint. Ensuring we reduce this is therefore our key priority. To ensure all our products are designed for the future we have three key principles:

Built to last; We craft premium products that last by:

  • Always choosing high quality materials
  • Applying 25 years of engineering excellence
  • Enabling repair and refurbishment 
  • Testing our products beyond industry standards 

 

Use low-impact materials; We prioritise materials with the lowest possible environmental footprint by: 

    • Using low-carbon and recycled materials — without compromising quality
    • Avoiding harmful substances
    • Ensuring fair value chains where we set the social and environmental standards  

 

Close loops and cut waste; We apply circular economic design thinking to close material loops and prevent waste by:

    • Enabling recycling of each component
    • Prioritising mono-materials
    • Designing for easy disassembly

 

Product features:

  • Our Bugaboo Giraffe is made from certified bio-based material and FSC®-Certified European Beechwood. 
  • Our main strollers, Fox5, Donkey5, Dragonfly and Bee are all made with  ISCC certified bio-based plastics, and we are gradually introducing recycled fabrics and recycled aluminium. So far we’ve managed to reduce our average product’s footprint by 22% in 2023. 
  • Bugaboo Butterfly is made with recycled aluminium
  • Backpack made from PET bottles 
  • Cupholder 100% bio-based materials

 

*Based on 2023 numbers

 

 

 

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I’d love to hear more about the bio-based materials – what are they? 

Most of Bugaboo’s impact — 90% of our total emissions* — comes from the materials in our products: plastics, aluminium, and polyester fabrics. In 2022 we boldly became the first stroller brand to swap out fossil-based plastic in our products for ISCC certified mass-balanced bio-based material. 

This game-changing innovation upcycles plant-based waste to give it a new life. It’s a milestone step in our ongoing journey to reduce our impact and build a better future for all.

Our award-winning Bugaboo Giraffe is made with mass-balanced bio-based material and crafted from FSC®-certified beechwood.

*Based on 2023 numbers.

 

 

 

Can you let us in on the company’s sustainability roadmap for the future? What steps are you making to be even more sustainable as a company? 

We have committed SBTi targets to reduce the environmental footprint of each Bugaboo product by 47% by 2026. We’ll continue to lead the stroller category fearlessly and hope to inspire others to make more sustainable choices.

In 2024, we’ve been working on expanding the use of recycled aluminium and recycled fabrics, so we can get another step closer towards our net zero ambitions. But we’re not stopping there. We’re constantly exploring innovative materials that’ll help us push to zero CO2 emissions, without compromising on our products’ performance. In addition:

Next-level service

To support new and second-hand pushchair owners, we’ll keep rolling out our service centres across Europe. Our innovative modular designs mean we offer spare parts and repairs globally, to give our pushchairs a longer life.

 

Strolling to a circular economy

Our circular services have been going strong since 2021, and we’ll keep expanding them in 2024. Our Certified Refurbished program keeps our designs strolling for longer. We’ll continue to give parents the option to lease our pushchairs, so they can be enjoyed by more than one family.

 

More responsible shipping

We are doubling our use of biofuels across all our tradelines, so your Bugaboo delivery can reach you more responsibly.

You can learn more about our sustainability story here: https://www.bugaboo.com/gb-en/sustainability/

 

 

SHOP BUGABOO HERE!

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