

@ellamccabebarton in @pico.goods shot by @filmsfordelilah
@angiesmithstyle in The Wylde's Nadia blouse




@generalsleepstore
Fashion
Timeless & Sustainable Fashion For Pregnancy: Inspired by #itsnotmaternity
Inspired by Angie Smith’s #itsnotmaternity hashtag which inspires women to dress sustainably throughout their pregnancy, this is our curation of conscious clothing that we think is perfect during pregnancy and the months that follow. Here you will find some beautiful plant dyed natural pieces in comfortable, flattering silhouettes, designed to last year after year.
The Wylde
This collection of sustainable clothing is ethically crafted and dyed naturally with plants – to be as kind and gentle on your skin as it is on the planet. Each piece is made at a small family run factory in Bali. Super soft organic fabrics and flowing silhouettes make The Wylde’s collection perfect throughout your pregnancy and in the months that follow.
Taiyo
Taiyo’s beautiful collection is made from deadstock fabrics – leftover fabric or overproduced fabric that would otherwise be tossed in a landfill. In an oversized silhouette, the Luna dress is the epitome of simple yet statement dressing. It is composed from 97% recycled and cotton 3% elastane, which means it is soft to the touch with just the right amount of give. We’re styling it just as is in the warmer months and with a coat and boots during winter.
Shaina Mote
Sustainable loungewear that we actually feel great in, Shaina Mote’s line is made from natural sustainable materials and designed to last you season after season. A particular favourite of ours are the Tencel lounge pants. Cut in a loose, flowing style and easily adjusted with a drawstring, we think they are perfect for staying comfortable throughout pregnancy!
General Sleep
Designed to blur the line between casual wear and what we wear to bed, in General Sleep you can relax in complete comfort. This collection is crafted from sustainably sourced cotton-linen fabrics which have been carefully chosen to soften with time. Their wrap set features a kimono style jacket so it can be easily adjusted to suit you perfectly.
Worn Store
For keeping comfortable whilst feeling stylish, Worn Store is one of our favourite lines for casual wear that we actually feel great in! In flowing yet flattering styles, this collection is ethically crafted from natural organic fabrics, many of which have been sourced from end of rolls that would have otherwise gone to waste.
Pico Goods
Conscious lingerie that doesn’t compromise on comfort, Pico Goods make their pieces with complete transparency and work directly with a small fairtrade factory in southern India, using GOTS certified organic cotton. To ensure extra comfort, Pico screen print their labels in eco friendly ink to avoid any tickly labels.
Mother Of Pearl
An effortless statement piece, the Cindy blouse is designed in an over-sized fit which we think makes it perfect for feeling stylish and comfortable throughout your pregnancy. Both of these styles from Mother Of Pearl are made from a luxurious 100% organic cotton poplin fabric and dyed without any harmful chemicals to be extra kind on your skin.
A Perfect Nomad
A Perfect Nomad use only beautiful natural fibres, such as organic peace silks that are entirely cruelty free and GOTS certified organic cottons. Their pieces are long lasting and unaffected by trends, all in an oversized flowing style designed to flatter all body shapes.