HERD

Fleetwood Jumper In Moss with Ecru & Peat

£495

Description

Deliciously thick and soft, the Fleetwood Jumper is made for wild wanderings, draughty studios and country weekends. This olive green jumper has raglan shoulders, a slightly tailored cuff and ribbed hem and cuffs. Made from fully traceable, super soft Bluefaced Leicester sheep wool. The buttons are made from nuts and labels are 100% cotton. The Fleetwood Jumper is true to size. Models wear a size small.

Sustainability

biodegradable

Biodegradable

locally sourced

Locally Made

mulesing free

Mulesing Free

natural dyes

Natural Dyes

Clear
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Sustainable English knitwear from the Northern Uplands

HERD makes beautiful, sustainable knitwear and yarn to revive & re-energise the traditions of sheep farming and wool processing in England. Learn more about the line in our interview with the founder, Ruth, here! 

 

HERD is a mindset. Their philosophy goes beyond sustainability to have a positive impact on the environment and those they work with. Rooted in profound respect for the land and soil, they have a place-based materials-first approach. It’s where elegant age-old tradition meets uncompromising planetary values, how they make modern heirlooms with heritage sensibilities.

Regenerative Fibres

HERD is proudly additive free, each exquisitely hand-finished piece made without toxicity. This means organic detergents, naturally occurring plant dyes, and water, are their only ingredients, along with trimmings made purely from plants and nuts. Seasonless luxury bursting with character to love forever, and 100% naturally biodegradable when returned to the soil; a truly circular, regenerative ethos.

Some ways HERD achieve this with this olive green jumper:

– Eliminating toxic chemicals. Natural only to protect from harmful pollutants 

– Swerving synthetic extras at all costs – our buttons are made exclusively from nuts, labels from cotton, and peace silk trimmings  

– Supporting farmers growing dye plants, which naturally feed into the local soil and bolster circularity

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Responsible Production

HERD stay true to a hyper local supply chain, wherever and whenever production happens. The journey of a HERD garment follows strict methods that adhere to a well planned, materials and placed-based approach. Their way will only ever be natural, circular, local, and regenerative, protecting ecosystems where they belong.

By sourcing fibres directly from a collective of farmers and harvesters they maintain control of creating superior wool and fabric. Their signature Upland Yarn is made from 100% Bluefaced Leicester fleeces within just 150 miles of the farms in Yorkshire, North West England, where the climate provides perfect conditions and abundant rich green grass. The result rivals cashmere in quality.

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