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HERD is a pioneering sustainable luxury yarn and knitwear brand. By sourcing fibres directly from a collective of farmers and harvesters they maintain control of creating superior wool. Their signature Upland Yarn is made from 100% Bluefaced Leicester fleeces within just 150 miles of the farms in Yorkshire, North West England, where the climate provides perfect conditions and abundant rich green grass. HERD is proudly additive free, each exquisitely hand-finished piece made without toxicity. Seasonless luxury bursting with character to love forever, and 100% naturally biodegradable when returned to the soil; a truly circular, regenerative ethos.