REV On Air: Farm to Face Beauty with Emilie Toups of Toups Organics
Cora chats to Emilie Toups, founder of Toups and Co Organics all about clean beauty and what is takes to start a family business with ethics behind it. This is a conversation that combines women led business, hormonal health and regenerative farming practices – so many topics that we feel are incredibly important to be celebrating and educating ourselves on more. We hope you love this beautiful discussion between Cora and Emilie as much as we at REV all did!
A Message from Cora
“I get pitched a lot of skincare products, and honestly, I turn most of them down. But before I agreed to talk about Toups & Co, I took a closer look at the ingredients. I compared them to other ‘clean’ brands I’d tried, and the difference was clear. So many products are mostly water, fillers, and things you don’t recognize. Toups & Co is the opposite — it’s made with real, nourishing ingredients that actually support your skin. It made me realize how intentional we are about food and water, yet how often we overlook what we put on our skin — our body’s largest organ.” – Cora Hilts
About Toups and Co
Toups and Co tallow is 100% grass-fed and grass-finished — and is always sourced from regenerative farms. Their tallow skincare products are created with minimal added ingredients (usually olive oil for texture and essential oils for scent).
The brand couldn’t exist without their regenerative farming partners. As we heal our skin with nutrient-dense ingredients, they also focus on healing the planet. Each year, they make intentional changes to decrease emissions, plastic use, and environmental toxins.
“Women are using on average 9 to 10 products a day filled with hormone disrupting ingredients. And when you are using those for years, you end up tired, you have headaches and you realize you have an autoimmune condition, or fertility issues, or issues with your cycle. It’s not by accident that they are experiencing these issues after being exposed to these toxins for so long.”
– Emilie Toups, Toups and Co
“We came up with a grant program that’s called the regenerative initiative. We give a grant to one farmer in the Southeast US right now that is practicing regenerative farming. We really look forward to seeing people who are just starting out, but also we are interested in the farms where their parents and their grandparents were farming conventionally, and the new generation is coming in and changing these farms over to regenerative. It’s costly as they try to transition over so the regenerative initiative is a grant program by Toups so we can support those farmers in whatever they need.”
– Emilie Toups, Toups and Co
Why We Love Toups and Co Ourselves
Here’s what we love about the makeup we’ve tried here at the REV offices. Toups’ Liquid Foundation and Face Primer don’t just cover your skin — they actually nourish it while you’re wearing them. Most makeup either needs constant reapplying throughout the day, or leaves your skin feeling heavy and clogged over time. Toups & Co makeup is formulated with aloe vera and ingredients that heal while they conceal.
It feels incredibly light, it doesn’t cake, and it actually lasts throughout the day. Honestly, skin looks — and feels — better at the end of the day than it did when we put it on. It’s rich, it’s simple, and it works. If you’re tired of wondering whether your skincare is messing with your hormones or adding to your body’s toxic load, this is your sign to make the switch. Try it and get a special 25% off here!
If you want to learn more about clean beauty also check out…
Get a special 25% off regenerative serums with us!
Our favorite clean make-up brands with skin benefits
Natural make-up looks for an organic glow
Benefits of tallow for skin health with Toups & Co
