Andy Cato, Co-Founder of Wildfarmed
REV On Air: Lessons in Creating a Regenerative Business with Andy Cato of Wildfarmed
This podcast episode is a part of the REV x DIRT Charity Regenerative Podcast Series!
In the second episode of our regenerative podcast series in collaboration with DIRT, we get the pleasure of speaking with Andy Cato, also known as one half of electronic music duo, Groove Armada and most importantly, co-founder of Wildfarmed. As you will get to know in this episode, Wildfarmed is a business that was a labour of love with many ups and downs, grown by 3 guys including Andy as a new guiding light in the world of responsibly farmed food. Wildfarmed produces regeneratively grown wheat and flour-based products such as bread, pizza, pastries and everything in between, which can be seen all over the UK from high-end supermarkets to independent stores and restaurants. However the Wildfarmed ultimate goal is to bring their ingredients into the products of the ‘Greggs’ of the world cultivating a self-sustaining society with regenerative and healthy lifestyles.
This Podcast episode is brought to you by our friends at
“We need this to be able to operate at scale, not just be a choice for someone who can have a vegetable box scheme or are luckily enough to live near a farmer with a mill, all of that’s great, and the more of that the better but most people don’t have that choice. So how can we bring that choice to the high street?”
Andy Cato
About Wildfarmed:
The Wildfarmed story begins in a field in France, where Andy Cato, one-half of the iconic duo Groove Armada, sold his music rights to buy a farm after reading about the horrors of the industrial food system. For years, he toiled, tested, and developed farming methods that now underpin the Wildfarmed Regenerative Standards.
Fast forward to 2018, and Wildfarmed was formed when Andy joined forces with Edd Lees and George Lamb to found a business designed to transform lives and landscapes by producing delicious, healthy, and regenerative flour, bread, pizza, and everything in between.
Today, their ever-growing, full-of-life team is partnering with bakeries, restaurant chains, and supermarkets, and working with over a hundred growers, spreading the buzz of the birds, bugs, and bees to fields across the land.
“We know everything that we need to know to do this, we don’t need anything to be invented. It’s simply a question of whether we choose to do it or not.”
Andy Cato
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Useful links for this episode.
@wildfarmed on Instagram.
The Wildfarmed Website.
Where you can find Wildfarmed Products.
Fashion
HERD
Fleetwood Jumper In Moss with Ecru & Peat
£495
Fashion
HERD
Brampton Cardigan in Ecru
£395
Camisoles and Tank Tops
HERD
Wyre Vest in Mist
£195
Beauty
Pelegrims
Hyaluronic Plump Facial Oil
£49
Beauty
Pelegrims
Polyphenol Hand Pomade
£20
Collections
Wilder Botanics
Healing Heart Flower Essence
£22
Beauty
Wilder Botanics
Natural Hand Spray
£12
