Introducing Etto Organic Oil with Taylr Anne Castro
To celebrate the launch of the beautiful organic Etto Oil on our site, we chatted to founder, Taylr Anne Castro all about how this wonderful product came to life. Taylr shares with us the pure hero ingredients of the oil, how best she enjoys using it as part of an organic beauty routine, as well as how she navigates life in a sustainable way.
If everyone lived consciously and thoughtfully by asking “How is what I am doing right now impacting my community, and furthermore the world? What can I do today that is better than I did yesterday?”, I feel like we could make positive strides forward as humankind.
What inspired you to create Etto Oil?
Etto Oil was created out of the desire to have a simple skincare routine, made with only the purest, organic ingredients to nurture your skin. Living in coastal California, I have acquired a love for a slow life, with appreciation for the art of self care. Approaching life in observation and intention, I wanted to curate a life to include only what is necessary and of pleasure.
I created Etto Oil because I wanted to create a brand that was thoughtful and a product that would be used every day (my husband and I both use it daily!). I have always found that oil nourished my skin the best and it always feels like an act of self care when applying. Founded on the idea of making your skincare routine a time for self, Etto Oil was created to nourish your skin with botanical ingredients while enjoying the aroma of sweet citrus and subtle spices mixed with oils from around the world.
What is the significance of the name ‘Etto’?
I don’t know how but it came to me one day.. and I thought, yes this is it… this is what it is supposed to be. I haven’t really questioned it since that day. But the meaning behind ETTO kind of transformed from playing around with words and other languages. Eto in Japanese is a verbal pause or break in a sentence, something you would say when you are thinking or analyzing what you are trying to say.
I took that and turned it into my own interpretation and thought of this oil as a way to take a break, to pause–– to slow down and enjoy the moment you are currently experiencing. I want this oil to be a reminder to take care of yourself and to use those extra few minutes to give yourself care. I loved how ETTO looked visually, and so I added an additional T, and it was complete. It is pronounced “Eh-toe” but I really don’t mind however people want to say it.
Can you tell us a bit about the ingredients?
All of the ingredients that make Etto Oil are pure, 100% organic and of the highest quality. The oils that are formulated are high in vitamin A, D3 and E and are suitable for all skin types. There are no added sulphates, parabens, silicones or artificial fragrance in Etto Oil and you can feel good about what you are putting on your skin. Not only is it vegan, gluten-free and cruelty-free, but the ingredients are sourced from women’s collectives in Africa. They are fair trade and support women who are supporting and taking care of their families.
How important was the idea of organic to you in creating your own skincare line?
Organic ingredients are so important to me. It is not only about the label ‘organic’ but what it represents. From the food I eat to nourish my body to what I put on my skin, I want to make sure what I am doing is not only supporting a sustainable and healthy future, but supporting those who are changing the industry for the better. From regenerative soil, composting, and growing organic, there are so many benefits to this way of life – it is a necessity for our future.
What are some of the ways you use Etto Oil?
I love using Etto Oil on my skin of course, right after a long shower or bath. My skin soaks it up! But lately I have been finding new ways to use it. Etto Oil is super multifaceted, I put it everywhere. I love using it in my hair as a styling product when it looks too clean, and I also use it to nourish my nails and cuticles when giving myself an at home manicure. Sometimes I will also use it in the shower to get a close shave. I really do use it for everything!
How do you use beauty as a ritual to live a slower life?
It is so easy to neglect the simplest pleasures of self care while trying to get through our week. I have realized that it is during this time of self care that keeps me calm and my stress at ease. It is also a beautiful reminder that less is more and we really don’t need that much to feel completely taken care of.
I want to make sure what I am doing is not only supporting a sustainable and healthy future, but supporting those who are changing the industry for the better.
How are you prioritising self-care during these uncertain times?
I have relied on self-care more than anything during this time. This year has brought out a lot of heightened anxiety for people. I have found when I prioritize meditation and self care, I feel better, even though I cannot control the world around me. Self-care can be whatever you want it to be – at the end of the day, if it is taking care of your body and mind, that should always be a priority.
As a Californian, can you give us some insight on the devastating fires and how they have affected your day to day lifestyle and life choices?
Living in California my entire life, I have experienced so many fires that I have lost count. I am thankful I have not been impacted directly, but I know so many people that have had close calls. There needs to be major changes to help control these fires. On a personal level, they have made me super conscious about how I live my life and reevaluating ways I can become less of an environmental impact while here on this earth.
Lastly, what are a few sustainable changes everyone should be making?
I think being intentional with everything we do and purchase is a wonderful place to start. If everyone lived consciously and thoughtfully by asking “How is what I am doing right now impacting my community, and furthermore the world? What can I do today that is better than I did yesterday?”, I feel like we could make positive strides forward as humankind.
Imagery from @taylranne and @ettooil
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