E.L.V. DENIM takes unwanted jeans destined for landfill and turns them into modern sophisticated pieces. Adhering to an ethos of zero waste, the material used has zero impact on the environment.
Every jean is hand picked, sorted and paired by hand by Anna and her team in East London, to ensure every piece is quality checked and that they are happy with the gradient of colourway.
All the jeans are cut by hand, and made using traditional denim methods. In fact only one person has cut every pair of E.L.V. Denim jeans.
It only takes 7 litres of water used to create E.L.V. DENIM jeans, where to create a brand new pair would use 7000 litres – this is more than the amount of water ONE person drinks over 13 years.
E.L.V DENIM manufactures their jeans entirely in London, with the original vintage denim fabric being sourced from all around the UK. From washing to preparing as well as finishing touches, E.L.V DENIM also ensures social ethos such as fair pay and working conditions.