Back to shopDescription
The landscape of HERD’s North of England story rendered in yarn. The inspiration for the Fleetwood Jumper fairisle is taken from the landscape of the Northern Uplands – a layered vista of hills and fells, drystone walls, ancient weather-worn trees and source springs trickling down through heather and rock. Deliciously thick and soft, the Fleetwood Jumper is made for wild wanderings, draughty studios, country weekends and the long moody days of winter. The Fleetwood Jumper is made from their very own fully traceable, super soft Bluefaced Leicester sheep wool, which they source themselves at a fair price from farmers in N.W. England, and then process and make into yarn within 150 miles of the farms. Proudly knitted by skilled craftspeople in England.
Sustainability
Biodegradable
Locally Made
Mulesing Free
Natural Dyes
materials
Regenerative Fibres
HERD is proudly additive free, each exquisitely hand-finished piece made without toxicity. This means organic detergents, naturally occurring plant dyes, and water, are their only ingredients, along with trimmings made purely from plants and nuts. Seasonless luxury bursting with character to love forever, and 100% naturally biodegradable when returned to the soil; a truly circular, regenerative ethos.
Some ways HERD achieve this:
– Eliminating toxic chemicals. Natural only to protect from harmful pollutants
– Swerving synthetic extras at all costs – our buttons are made exclusively from nuts, labels from cotton, and peace silk trimmings
– Supporting farmers growing dye plants, which naturally feed into the local soil and bolster circularity
manufacture
Responsible Production
HERD stay true to a hyper local supply chain, wherever and whenever production happens. The journey of a HERD garment follows strict methods that adhere to a well planned, materials and placed-based approach. Their way will only ever be natural, circular, local, and regenerative, protecting ecosystems where they belong.
By sourcing fibres directly from a collective of farmers and harvesters they maintain control of creating superior wool and fabric. Their signature Upland Yarn is made from 100% Bluefaced Leicester fleeces within just 150 miles of the farms in Yorkshire, North West England, where the climate provides perfect conditions and abundant rich green grass. The result rivals cashmere in quality.
