HERD

Whitby Wool Bonnet in Jam

£175

Description

The Whitby Bonnet is made from traceable soft Bluefaced Leicester sheep wool, sourced from farmers in England and processed and make within 150 miles of the farms. The bonnet is dyed using plant extracts and naturally occurring mordants. The bonnet has ties to be worn on the head and around the neck. One size.

Sustainability

biodegradable

Biodegradable

locally sourced

Locally Made

mulesing free

Mulesing Free

natural dyes

Natural Dyes

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Sustainable English knitwear from the Northern Uplands

HERD makes beautiful, sustainable knitwear and yarn to revive & re-energise the traditions of sheep farming and wool processing in England. Learn more in this interview with their founder, Ruth! 

 

HERD is a mindset. Their philosophy goes beyond sustainability to have a positive impact on the environment and those they work with. Rooted in profound respect for the land and soil, they have a place-based materials-first approach. It’s where elegant age-old tradition meets uncompromising planetary values, how they make modern heirlooms with heritage sensibilities like this patterned scarf.

Regenerative Fibres

HERD is proudly additive free, each exquisitely hand-finished piece made without toxicity. This means organic detergents, naturally occurring plant dyes, and water, are their only ingredients, along with trimmings made purely from plants and nuts. Seasonless luxury bursting with character to love forever, and 100% naturally biodegradable when returned to the soil; a truly circular, regenerative ethos.

Some ways HERD achieve this with this patterned scarf:

– Eliminating toxic chemicals. Natural only to protect from harmful pollutants 

– Swerving synthetic extras at all costs – our buttons are made exclusively from nuts, labels from cotton, and peace silk trimmings  

– Supporting farmers growing dye plants, which naturally feed into the local soil and bolster circularity

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Responsible Production

HERD stay true to a hyper local supply chain, wherever and whenever production happens. The journey of a HERD garment follows strict methods that adhere to a well planned, materials and placed-based approach. Their way will only ever be natural, circular, local, and regenerative, protecting ecosystems where they belong.

By sourcing fibres directly from a collective of farmers and harvesters they maintain control of creating superior wool and fabric. Their signature Upland Yarn is made from 100% Bluefaced Leicester fleeces within just 150 miles of the farms in Yorkshire, North West England, where the climate provides perfect conditions and abundant rich green grass. The result rivals cashmere in quality.

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