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Herd’s iconic first collection is the Wyre, designed with longevity and the fullness of seasons in mind. Layering pieces to be worn together or apart, in a unique pointelle bud and vine stitch is both light and warm. Meet your best friend in knitwear form. Eminently versatile, the Wyre Cardigan can be slung on over a nightie to greet the postman, over a t-shirt at the weekend or over a pretty collared blouse in those delightful moments of connection with family, friends and lovers. The Wyre Cardigan is made from their very own traceable soft Bluefaced Leicester sheep wool, which they source themselves at a fair price from farmers in N.W. England and processed and make within 150 miles of the farms. The Wyre Cardigan has a slightly oversized fit. Models wear a size Small. Proudly made from soil to skin in the U.K, their knitwear is born of a unique narrative rooted in its place of origin.
Sustainability
Biodegradable
Locally Made
Mulesing Free
Natural Dyes
materials
Regenerative Fibres
HERD is proudly additive free, each exquisitely hand-finished piece made without toxicity. This means organic detergents, naturally occurring plant dyes, and water, are their only ingredients, along with trimmings made purely from plants and nuts. Seasonless luxury bursting with character to love forever, and 100% naturally biodegradable when returned to the soil; a truly circular, regenerative ethos.
Some ways HERD achieve this:
– Eliminating toxic chemicals. Natural only to protect from harmful pollutants
– Swerving synthetic extras at all costs – our buttons are made exclusively from nuts, labels from cotton, and peace silk trimmings
– Supporting farmers growing dye plants, which naturally feed into the local soil and bolster circularity
manufacture
Responsible Production
HERD stay true to a hyper local supply chain, wherever and whenever production happens. The journey of a HERD garment follows strict methods that adhere to a well planned, materials and placed-based approach. Their way will only ever be natural, circular, local, and regenerative, protecting ecosystems where they belong.
By sourcing fibres directly from a collective of farmers and harvesters they maintain control of creating superior wool and fabric. Their signature Upland Yarn is made from 100% Bluefaced Leicester fleeces within just 150 miles of the farms in Yorkshire, North West England, where the climate provides perfect conditions and abundant rich green grass. The result rivals cashmere in quality.
