Meet Hēdoïne – The Brand Making Biodegradable Tights
Meet Hēdoïne, the brand behind the most sustainable tights on the market. Not only have they solved the problem of uncomfortable, sagging and pinching tights, but they’ve made them as sustainable as possible. Tights are something that one wears a few times until a rip occurs and then they are tossed away, without much thought. They’ve created breakthrough tights that also break down naturally.
Anna and Alexandra of Hēdoïne left their jobs in finance in 2017 with the calling to remedy the problems plaguing the tight world – poor quality and excess waste. They wanted to create something different – tights that made women feel great that wouldn’t add to the world’s ever-growing throwaway culture.
“We started by hunting down producers that could meet our so-called ‘ambitious’ demands – apparently tights were doing just fine. Cheap to produce and nobody anywhere too worried about having to throw them away every five minutes. Apart from those who had to wear them.”
Their vision began with tights, which then led them to all things leg wear. In 2018, they launched the brand with their first pair of tights. Since then they have launched a series of incredible and innovative products that are crafted in Italy in the UK and are responsibly made.
The Future Is Biodegradable
Hēdoïne’s newest launch is something we are so excited about because it is finally answering our prayers. Biodegradable tights – finally tights that will fully break down!
Made using biodegradable yarns, these new tights will biodegrade at the end of their life. Hēdoïne even plan to facilitate this as part of their recycling project. The biodegradation process takes about three to five years while most conventionally made tights can take up to a hundred years to break down and lots of women go through a pair a week! What makes Hēdoïne’s tights so sustainable is how long lasting they are. Their newest tights are made from biodegradable yarn paired with unique knitting techniques and ladder resistance. They’ve found a way to combine their award-winning, 3D knitting technology and super fine yarns so that the biodegradable innovation remains uninterrupted, creating a unique pair of tights that are incredible comfortable and very long lasting. Each pair of tights come in very chic packaging that are made from 100% recycled materials.
Tights should feel good and do good – the future is biodegradable.” – Hēdoïne Founders
Wild, Not Wasteful
Not only are Hēdoïne’s tights as ethical as it gets, but they are also incredibly comfortable. The brand meticulously tested their tights on hundred of women with different body shapes and sizes, so that they could create a comfy waistband that contours the body. They perfectly shape the figure without ever pinching or leaving pressure marks! The brand’s longterm plan is to offer a large selection of biodegradable options, with this launch being the first biodegradable option.
You can shop the amazing biodegradable tights here
And you can read more about their newest launch here
Disclosure: We at Rêve En Vert believe that promoting like minded companies, individuals and charities is one of the fastest ways to effect meaningful change within conscious consumerism. Whilst this partnership is paid and we may take some compensation from purchases made through the links on this page, we want to ensure you that we only ever work with and recommend companies that adhere to our high standards of responsible business and sustainable production.