REV On Air: The Evolution of A Sustainable Fashion Brand with Mara Hoffman
Today we talk to Mara Hoffman, founder of the iconic sustainable fashion brand. Mara shares an authentic perspective of the various highs and lows to growing a business and how by staying connected to her own values of inclusivity, ethics and humanity, these values were naturally incorporated into the brand itself.
“It is really special and beautiful to see such a variety of women and humans that connect to what we do, it’s really beautiful. It’s really like the juice you know, it’s the reward, seeing so much joy. Even on instagram being tagged in things and you get to see people in these beautiful moments in their life.”
Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices while remaining committed to presenting colorful collections inspired by and in celebration of women.
In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing.
The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life, and is a vocal and active advocate in seeking racial and social justice for the sake of a more equitable society.
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