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Baby Talk: Akin of MORI

We have partnered up with our favourite organic baby line, MORI

Here we talk to the founder, Akin

We first stumbled across Mori in an attempt to find organic baby clothes for a new niece that was on the way for our co-founder, Cora. At the top of the search was Mori, who’s gorgeous range was one of the first we found that was made from natural materials such as organic cotton and bamboo. These fibres are the ideal fabric for a baby’s sensitive skin as it is not only super soft, but it is processed without the use of harmful chemicals, promoting clean air, water and soil.

 

We also lobed the name – MORI 森 or もり means “forest” in Japanese, which is their nod to the purity of nature , a sentiment we completely echo. Read more of their story with our interview with their founder, Akin, and don’t forget to sign up to our give-away at the bottom of the page to win a sleep set from Mori and a shopping spree from us!

What started your interest in the environment and sustainable production? 

 

From a young age, I have always considered myself as environmentally conscious and trying to make a difference to the world. However, it wasn’t until I travelled to Antartica and the Alaskan glaciers and spoke to scientists there about the problems the environment faces, that my curiosity about climate change really peaked. From there I began researching and discovered just how bad the issue was through documentaries on Netflix and BBC, which was the point when I became really excited and passionate about doing my part to influence people’s awareness on the crucial point we have come to in our history. Having grown up in Turkey, the heart of the textiles industry, I have seen first-hand the damage that corner-cutting manufacturers and brands can cause to the environment, which I why I wanted to create a brand that was sustainable and environmentally conscious.

 

Why do you think baby products are so particularly important to make sustainably?

Baby products have one of the highest turnovers, as many parents use them as if they are disposable, which means anything designed for a baby has a short life span, and a larger impact on the environment. For that reason, baby products need to be made sustainably, which is why we make clothing that is long lasting, and encourage our customers to give our clothing more than one life by recycling and donating to our Kindness Project (LINK), which passes used clothing on to families in need. The best way to minimise the the footprint on our planet caused by a product is to increase it’s longevity, which in turn means you can cut the damage by a half, third or even more.

 

Many of our customers have informed us that they became more environmentally conscious aware when they became parents as they wanted to leave the world better than when they found it for the next generations. Their willingness to learn about how to reduce their impact on the environment is key to our brand, and also means that we have the opportunity to help educate them on why sustainable brands are better, and why we’re proud to call ourselves a sustainable company.

 

Being an uncle, do you have anxiety about the future we are leaving to our children in terms of our environmental choices? Are you feeling at all optimistic?

 

Very much so. One day I would also love to be a Father, so I want to ensure that my children have a beautiful planet to grow up in. Even though I am optimistic about the future, I believe there is still a lot we need to do in order to make a difference. Climate change is real and here, but many celebrities and brands are now focusing on the issue and working towards making everyday changes to have a positive environmental impact. The newer generations seem to understand the cost of aspects that have an effect on our planet, for instance there is a current trend around becoming more plant based in terms of diet (something me and my partner have also been following for over a year) as they have educated themselves on the importance of reducing the footprint caused by eating steak or burgers for every meal. This mindset means there is a hope for the future and the conservation of the Earth.

 

What does sustainability mean to you?

 

Sustainability for a brand needs to be through their supply chain; from manufacturing to consuming. There is a misconception among some consumers and brands that because a product is made from organic cotton, therefore it must be sustainable. But it is only one part of the big chain. The factory who manufactures it should be using methods to supply and manufacture, provide fair wages to its employees, you need to think about the carbon footprint of each component and the final product, minimal and recyclable (or recycled) packaging. That said, no matter what you do, each product will leave a mark on the environment, so the longevity of the product is the most important component. If the products lasts a long time, this impact is reduced a lot more.

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